May "Pizza Box" Newsletter - Fat Sully's + Yelp

This week, I sat down with Ashleigh Shader, Co-Owner of Fat Sully's (established 2007), Atomic Cowboy (est. 2004) and The Denver Biscuit Company (est. 2010) - http://atomiccowboy.net.

Ashleigh and Drew have their hands full with three businesses and utilizing their space to the max.

I asked Ashleigh how she uses ONLINE MARKETING and how it benefits her businesses.
Ashleigh utilizes Yelp (www.Yelp.com) to her advantage. She set up a "business account" with Yelp so when one of her businesses get a good (or bad) review. She can either respond to it publicly, privately or ignore it. But at least she "hears" the review.

Reviews + Feedback help her business. Ashleigh wants to provide the highest quality of food and service to her customers and Yelp is a vehicle for people to voice their opinion (good or bad) about her service. For example, she said that when a server comes over to the table and asks the patrons how the dinner was. Most of the time, everyone will say, "Great!". But they could go home, get on Yelp, write a review and say that the pizza was "too salty". If Ashleigh sees at least two reviews that the pizza was too salty in one night then she can take action. She can walk back into the kitchen and ask if they had recently changed the receipe and discover solutions to the problem. She can then e-mail the customers that left the reviews and explain what they have done to resolve the "salty pizza" issue and thank them for the review.

Yelp helps you be a better business owner and hopefully brings in more business. (Everyone wants to know if their pizza is too salty, right?)

If you would like more information about Ashleigh Shader and her online marketing strategies then she can be reached at: ashleighshader@gmail.com.

For more information about pizza boxes: www.pizzasupplyco.com